for Grindex

Update: 22.02.2021

Last week: 6 week 2022 (7.01.2022 - 13.02.2022)

Last full month: Jan 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC
WoW 2 700 -0.5% 52.1% -1.3 1 206 747 0.1% 80.4% -0.7 2.0%
MoM 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
YTD 14 643 0.8% 52.3% -6.1 6 462 516 27.8% 80.4% -0.5 12.6%
MAT 117 727 -23.0% 55.0% -6.8 47 017 098 1.7% 80.3% -1 -13.5%
CAPSICAM
WoW 23 029 -3.0% 3.4% -0.2 9 375 589 -3.3% 3.5% -0.2 2.8%
MoM 98 524 -7.4% 3.6% -0.5 40 398 608 -6.6% 3.8% -0.5 5.6%
YTD 135 874 -10.3% 3.5% -0.2 55 615 363 -12.9% 3.7% -0.6 -5.1%
MAT 1 049 542 -20.3% 3.1% -0.3 430 710 498 -11.0% 3.4% -0.3 -12.7%
MILDRONATE
WoW 123 179 4.6% 22.2% 0.1 56 555 583 8.4% 21.0% 0.8 4.2%
MoM 430 377 3.2% 21.8% -0.7 175 100 313 7.9% 19.0% 0 6.5%
YTD 633 363 12.0% 16.8% 0.8 268 159 925 10.0% 15.5% 0.1 6.7%
MAT 4 863 768 9.6% 17.3% 2.8 1 957 942 098 12.3% 15.4% 2.1 -8.2%
SULFARGIN
WoW 3 416 3.3% 0.9% 0 1 636 227 2.8% 1.3% 0 3.3%
MoM 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
YTD 19 103 0.1% 0.9% 0.1 9 296 456 5.0% 1.3% 0.2 -10.6%
MAT 164 178 -21.6% 0.8% -0.1 80 198 674 -9.5% 1.2% 0 -12.2%
VIPROSAL
WoW 31 707 -0.3% 4.6% -0.1 12 446 931 -0.7% 4.7% -0.1 1.8%
MoM 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%
YTD 173 536 32.1% 4.5% 1.3 68 281 848 33.9% 4.6% 1.1 -6.4%
MAT 1 285 672 -8.2% 3.8% 0.2 488 564 396 -0.3% 3.9% 0.1 -12.9%

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 2 700 -0.5% 52.1% -1.3 1 206 747 0.1% 80.4% -0.7 2.0%
CAPSICAM 23 029 -3.0% 3.4% -0.2 9 375 589 -3.3% 3.5% -0.2 2.8%
MILDRONATE 123 179 4.6% 22.2% 0.1 56 555 583 8.4% 21.0% 0.8 4.2%
SULFARGIN 3 416 3.3% 0.9% 0 1 636 227 2.8% 1.3% 0 3.3%
VIPROSAL 31 707 -0.3% 4.6% -0.1 12 446 931 -0.7% 4.7% -0.1 1.8%

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
CAPSICAM 98 524 -7.4% 3.6% -0.5 40 398 608 -6.6% 3.8% -0.5 5.6%
MILDRONATE 430 377 3.2% 21.8% -0.7 175 100 313 7.9% 19.0% 0 6.5%
SULFARGIN 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
VIPROSAL 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 14 643 0.8% 52.3% -6.1 6 462 516 27.8% 80.4% -0.5 12.6%
CAPSICAM 135 874 -10.3% 3.5% -0.2 55 615 363 -12.9% 3.7% -0.6 -5.1%
MILDRONATE 633 363 12.0% 16.8% 0.8 268 159 925 10.0% 15.5% 0.1 6.7%
SULFARGIN 19 103 0.1% 0.9% 0.1 9 296 456 5.0% 1.3% 0.2 -10.6%
VIPROSAL 173 536 32.1% 4.5% 1.3 68 281 848 33.9% 4.6% 1.1 -6.4%

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 117 727 -23.0% 55.0% -6.8 47 017 098 1.7% 80.3% -1 -13.5%
CAPSICAM 1 049 542 -20.3% 3.1% -0.3 430 710 498 -11.0% 3.4% -0.3 -12.7%
MILDRONATE 4 863 768 9.6% 17.3% 2.8 1 957 942 098 12.3% 15.4% 2.1 -8.2%
SULFARGIN 164 178 -21.6% 0.8% -0.1 80 198 674 -9.5% 1.2% 0 -12.2%
VIPROSAL 1 285 672 -8.2% 3.8% 0.2 488 564 396 -0.3% 3.9% 0.1 -12.9%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs